"Burning Love" is a song made famous by Elvis Presley, who recorded it at RCA's Hollywood studios on Tuesday, March 28, 1972, only a month after the song was introduced by Arthur Alexander.  The song was Elvis's 40th and last Top Ten hit on the US charts, peaking at #2 on the Billboard Hot 100 in late October.  It was also one of the last real rock songs in the last years of his life; from 1972-1977 the majority of his songs were ballads.  Indeed, Elvis never wanted to record "Burning Love" and only did so to appease his session musicians who repeatedly begged him to do so.
    Country-soul pioneer Arthur Alexander released the original version of "Burning Love" on his self-titled 1972 album (Warner Bros. BS 2592).  Although his songs were covered by the Beatles (“Anna”), the Rolling Stones (“You Better Move On”), as well as Elvis, Arthur Alexander remains largely unknown to the general listening audience. Nevertheless, his music is the stuff of genius: a poignant and deeply intimate body of work on par with the best of his contemporaries.  Rooted as much in white country music as black R&B, Alexander was born May 10, 1940, in Florence, Alabama, the son of a bottleneck blues guitarist who performed each Saturday night in the blues joints scattered throughout the region.  In 1971, Alexander was a staff songwriter at the Nashville-based Combine Music, working alongside the likes of Kris Kristofferson, Billy Swan, and Tony Joe White.  Combine executives soon orchestrated a recording deal with Warner Bros., resulting in Alexander's first LP in a decade.  Neither the album nor its accompanying singles, including "Burning Love," made any noticeable commercial impact, and he soon exited Warner Bros.  Three years later he signed to Buddah and cut his rendition of "Every Day I Have to Cry Some," a minor hit that would prove his final commercial success.  After one last effort in 1977 — the aptly titled "So Long Baby" — Alexander quit the music business altogether, driving a social services bus for a living.  Elektra/Nonesuch coaxed him out of retirement to make a comeback album, 1993's Lonely Just Like Me, but while on tour in support of the record he suffered a heart attack and passed away on June 9, 1993, in Nashville, Tennessee.